Enlighten is the perfect product for a new way to wear reflector without thinking of one.

Enlighten is a key strap which appeals to both boys and girls. It gives them the opportunity to be unique and individual human beings by playing with words and symbols.

Key words:
- Cool and playful
- Flexibility - anytime, anywhere!
- Integrated in daily life
- Unique and individuality

Function and use:

Enlighten is a key strap with pre-cut characters and symbols/pictograms in reflective materials. The characters can be purchased in a variety of colours and shapes. The user can place these characters on to the nylon surface of the key strap to form individual expressions.

Jury comments:

Enlighten reaches a difficult target group. The reflective part is situated in perfect height for safety. The reflector is easy to produce: all materials and parts are already available. The changeable message can be interesting though it can increase the production cost. Enlighten works also only with the reflective part in the end of the reflector. The ground work has been carefully done and the proposal has been presented well.