I See -raincoats are designed to attract women to become reflector -users. The reflector is not attached to the garment afterwards but instead it is integrated in to the garment as an essential part of the styling in the production faze.

During the day the reflective materials appear as forms or patterns and at night the ornamental reflectors glow in all directions according to the movements of the pedestrian.

The starting point for I See is a whole product range which would enable the raincoat to be supplemented for example with a umbrella, gloves, hat or Wellingtons. Usually if the circumstances require using rain gear there is a need for a reflector as well. In rainproof outfit the reflector gives maximal benefit and protection.

Function and use:

In I See there are four idea level raincoat designs: Lace Edge, Aeroplane, Seam and Braid . Lace Edge, Aeroplane and the cut emphasizing Seam are patterns sewn in to the fabric. Combining different coloured reflective materials with different coloured fabrics the possibilities for variations expand. In I See raincoats there is an aim to expand from the traditional colours related to raincoats.

Braid approaches the reflector theme through texture. It is actually a suggestion for creating a new kind of surface from reflective material. The whole coat is "woven" from reflective ribbon, which conceals a breathable rain proof fabric.

Jury comment:

I see is a new idea for a reflective clothing solution . The reflecting surface is fastened to the raincoat in various ways: printed lace edging on hem and cuffs, piping in seams and cloth weaved from reflective thread. The alternatives vary in prices from inexpensive to luxurious . Finnish originality, beautiful! The suggestion has got a stylish colour range and realisation. The idea is possible to be expanded in to a range of outfits and is usable in clothing for children and men too.