It is a question of a change in peoples attitudes in using of reflectors . There fore it is important to study how a product is marketed and what kind of a image a company wants to give with it before starting to design the product.

A reflector should make the people to feel a kind of a positive feeling of showing "look , I have one of these as well". The important thing how ever is to understand the importance of using a reflector for safety reasons. The impracticalities in using the traditional reflectors don't encourage people to use reflectors.

In Kajastus the ease of use is combined with timeless simple design. It is a easily attachable and easily storable reflector. It is Imperceptible in clothing but due to its reflective surface is visible when needed.

Function and use:

Kajastus is designed to be easily used in everyday life. All extra parts are removed and the shape is designed to make Kajastus easily storable for example in a wallet and yet quick to be retrieved when desired. Kajastus is easily attached to cuffs, pant legs, pockets or hats etc. Kajastus can also act like a traditional reflector when attached to a string. Kajastus can be made of durable plastic and the reflective surface with silk screen printing which makes it easy to customize for a specific target group.

Jury comment:

Kajastus (glimmer in Finnish) is a handy and cheap product, which could be ideal for mass production. Kajastus was the most visually "day visible "neutral of the competing "clip"-style reflectors and therefore can be suitable for many different target groups.